In order to gain a loyal following, it’s very important to understand the type of people you want to attract. That information would be key in deciding on content and presentation enhancements to suit their needs.
1. You’re Speaking To A Person
Humanise them. How old are they? What are their interests? What do they know? An amateur might browse around a Banting blog but a professional dietician may turn their nose at the very same content. Likewise, the everyday person will leave a site filled with DC vs Marvel comic book trivia knowledge but a fan would find that site interesting, a super fan might even offer counter arguments.
2. Consider Their Emotional State
You need to consider your audience’s emotional state when building your platform. If an annoyed visitor is searching for a solution and comes across your site, you will want to ensure you offer the solution first and promote your product after. This way you gain their trust by helping them solve their problem and are more likely to take you up on your offer.
3. Make Your Content Visually Appealing To Them
When choosing a layout for your site or content theme for your social media platforms, you have to take into account the characteristics of your audience. Are they groovy or from the YOLO generation? Are they looking for trends or hard core information? Make sure your design suits the theme of what you’re trying to present. A GTA 5 game walkthrough with pink text and heart emoticons against a floral and cherub background page would probably turn prospects away.
4. Speak Like A Real Person
Use a conversational tone with a bit of colloquial language and will create a sense that your audience is on common ground with you. This helps in humanising you and aids in building a trusting relationship between you and your audience, which is useful should you want to market a product to them.
Do you have an existing blog or social media platforms? How to do you connect with your audience? Please share in the comments section below.
Ciao! 😉
